Digital design
for small businesses
Websites, digital menus and automations for beach clubs, restaurants and small businesses, with regular updates, changes and ongoing support.
Cesenatico, Romagna
The sea changes with the seasons. A well-maintained online presence keeps pace with them.
The starting point
Building takes weeks. Maintaining takes years, and in many contracts it is the part nobody is responsible for.
Opening hours, prices and offers change with each season, four times a year, and a website or menu that stays the same soon gives people outdated information.
Fifty euros a month with no edits included comes to 600 euros a year: worth knowing exactly what that covers.
Visits get counted. Enquiries, calls and bookings seldom do, and neither do the points where people leave.
Each service stands on its own. Start with any of them, or with the first and see how it goes.
Four seasons, four updates a year across website, Google listing, profiles and menu. Miss one, and customers get the wrong information.
One place to update everything, and a first reply within one working day to every change request.
A reply typed by hand for five minutes a day adds up to more than 30 hours a year.
The most repeated task is identified and timed, and a tool is built that solves it automatically. The result is a saving of time and money.
Updates, backups and security get postponed until something stops working, and by then the cost is that of an emergency, not of maintenance.
The first month is offered, with unlimited hours, and measures real usage. From the second, a block of hours set on the data collected, and a first reply within one working day.
Before investing in a new page, it pays to know where people drop off. Without that data, every change is a gamble.
Within three working days of confirmation and receipt of access, a report with the map of priorities, each with its cost. The check-up fee is credited towards the work that follows.
How it works
A four-step process, with a clear outcome at each stage and a baseline number to start from. The path adapts to the service chosen.
One hour to understand the work and where time is lost. Together, the number that matters is chosen (enquiries, bookings, members) and the baseline is set.
A review of what already exists: website, profiles, email, business software, data. Within three working days of confirmation and receipt of access, a report with the map of priorities and the cost of each.
Development in stages, with two rounds of revisions and a fixed price. Every stage delivers something that works.
Ongoing fine-tuning: updates, adjustments and fresh measurements. Each month a report compares the numbers with the starting point.
A case in numbers
Members, bookings, enquiries, orders: whatever goal needs to grow, the starting point is measured, something is built, then it is measured again.
The first case study: a sports club, from 115 to 450 members in one week. Three changes: errors and outdated logic fixed on the website, a new way into the sports halls researched and built, and online traffic moved to a restricted-access page in place of third-party services.
What gets measured
Three of the goals small businesses pursue most often, and the number that measures each one.
Another goal, or another problem? Share it here, and work on it togetherAnother goal? Share it here
The terms
What is included is set out before work begins.
The starting price
One person runs the studio, and tools automate the repetitive parts: costs stay contained without cutting corners. The price is put in writing before any decision is made.
Four questions give an instant starting price, with no phone calls.
About
My first memory of numbers is in my grandmother's shop. While she worked, she would keep me busy with pages of sums to work out in my head or with pen and paper. Finding the answer gave me a sense of things falling into place that I have never stopped looking for. Even today, I approach a problem believing there is a solution. When I cannot find it, I have learned to look at things differently: perhaps the question is the wrong one.
At eleven, I was making coffee in a café in Cesenatico: drying a rack of glasses bought me ten minutes with my friends. My parents ran businesses, so work was simply part of family life. That led to twenty years in restaurants and hospitality, thirteen of them managing venues in Sydney. I learned to deal with problems as they came up, because there was no one else to pass them on to: the buck stops with you. And to read the numbers to see what works, what doesn't, and where change makes sense.
After Covid, I decided to be more present for my family, especially my daughters. I went back to studying, first finance, then mathematics and statistics, earning two diplomas while continuing to work. I moved into data, working with public sector organisations and large companies. After twenty years of experience, I was a beginner again, but I was not starting from nothing. I brought with me the ability to read people, to understand what they mean even when they do not put it into words. That is something you do not learn in front of a screen.
Today, I help small businesses simplify their work through data and technology, giving people more time for their families and the things they love. I have learned to read the numbers to understand a business, and to read people to understand what truly matters. Those two perspectives guide how I analyse, explore the options, choose an approach and build. With one rule: the numbers that matter are the client's. Otherwise the solution would be mine, not theirs.
Before you ask
It depends on the job. After the first meeting a written, fixed price arrives, and it does not change along the way. The cost of the check-up is deducted from the work that follows.
Ongoing care begins: updates, fixes and a first reply within one working day. Every month a report shows the hours used, the work done and the performance numbers.
From a few days for a menu to a few weeks for a complete website. The time is written in the quote and starts from the moment all the material arrives. Every job gets full attention, for delivery within the written time.
The client, always. Domain, content, data and access are registered in the client's name and, on request, managed on their behalf. At the end of the relationship everything is handed over.
The monthly time devoted to requests: content changes, routine work, questions. Technical updates, security and backups do not use it up. The first month is offered, with unlimited hours: anything routine can be included, and what to include is decided together according to needs. At the end of the month the level is set together, looking at the data and information gathered. Major developments are quoted separately.
The studio is in Cesenatico. In Romagna meetings are in person, elsewhere on video, with the same method.
Yes, fully: websites, menus, wine lists, documents and support are produced in English as well as Italian.
Only what is left by writing or requesting a meeting, used to reply. The detail is in the privacy notice.
The first meeting is requested from here: in person is the recommended choice, a video call works too. Date and time are confirmed within one working day.
